Daniel Klaus - Digital Marketing and Communication Professional I Augsburg

DANIEL KLAUS.
- DIGITAL MARKETER -

↓
ABOUT.
Daniel Klaus is a digital marketing professional with more than 15 years of B2B marketing experience.
He holds a degree in business administration (International Marketing Management) from the University of Applied Science Augsburg, Germany. In his spare time, Daniel enjoys spending time with his family, tinkering with social media tools, playing sports and traveling.

This site is pretty handy if you're thinking of stalking Daniel!
PROJECTS.

Success Story: Twitter Paid Campaign
Launching Twitter Ads in 2011 as one of the first companies in Europe , to raise awareness and purchase intent of Fujitsu notebooks among the target group of B2B decision makers. Learn more
Blogger Relations Program
Developing and leading a Blogger relation program in 2009 with Digital Influencers from all over the world. Learn more
Linkedin: Profile Pitch Campaign
Leveraged the Linkedin API, newly created in 2012, to connect Fujitsu notebooks with B2B audiences and create a personal brand experience. Using the LinkedIn API, information was taken from users' resumes and correlated with key notebook features.
Learn more
Global Employee Advocacy Program
Developing and leading an employee advocacy program which achieved a +360% ROI. Learn more
Social Media for Events
Conception and implementation of the social media strategy for the Fujitsu Forum Munich and Tokyo events with more than 50 million digital impressions..
Learn more
AWARDS.

"50 Must-Read IT Blogs" for Corporate Blog 2011
Deutscher Preis für Onlinekommunikation 2012 (Gold)
Category: Social Media & Community
Best of Social Media Award 2012 (Shortlist)
Digital Communication Award 2013 (Shortlist)
Deutscher Preis für Onlinekommunikation 2019 (Silver)
Deutscher Digital Award 2019 (Shortlist)
Digital Communication Awards 2019 (Gold)
Best of B2B Communication Award 2019 (Bronze)
Category: Corporate Publishing
Best of B2B Communication Award 2022 (Shortlist)
Category: Social Media
Deutscher Preis für Onlinekommunikation 2023 (Silver)
Category: Industrie & Maschinenbau
AI Communication Award 2024 (Gold)
Digital Communication Awards 2024 (Shortlist)
Category: B2B Communications
MENTIONS.
Lead-Digital: Gelungene Premiere: Fujitsu erzielt zwei Millionen Impressions mit Twitter-Werbung. Read more
Breaking the Social Media Code: How Fujitsu Achieved a 360% ROI with Employee Advocacy. Read more
Linkedin Blog: Experiences and suggestions for other SlideShare Pro customers. Read more
3 Ultimate Benefits of an Employee Advocacy Program: A Fujitsu Success Story. Read more
Internetworld: Internationales Mundpropaganda-Projekt für die Notebook-Serie Lifebook. Read more
Absatzwirtschaft: Kurz, kürzer, Snack-Content: Ultrakurzvideos im Marketing. Read more
Horizont: Fujitsu kapert Münchner Flughafen für Augmented-Reality-Kampagne. Read more
Fujitsu macht mit webguerillas Flughäfen unsicher. Read more
Warum FUJITSU Vine Videos einsetzt. Read more
Fujitsu und Bosch zeigen wie Blogger Relations richtig gemacht wird. Read more
Interview: Social Media zur CeBIT. Read more
3 Ultimate Benefits of an Employee Advocacy Program: A Fujitsu Success Story. Read more
Warum Fujitsu auf Social Selling setzt, um B2B-Kunden über die gesamte Customer Journey zu begleiten. Read more
Micro-Content: Kompakte Inhalte im B2B Marketing. Read more
11 Employee Advocacy Best Practices from 11 Marketing Experts. Read more
Geschichten bieten eine ideale Schnittstelle zwischen dem, was das Unternehmen vermitteln und dem, was der Kunde hören möchte. Read more
EDUCATION & CERTIFICATION

University of Applied Sciences Augsburg
International Marketing Management
Quadriga University of Applied Sciences
Public Affairs Management
Spezialist für Krisenkommunikation
Deutsche Presseakademie (depak)
Hootsuite Certified Professional

Sprout Social Platform Certification
FOLLOW.